OftalmoGPS – See and Be Seen: The Ophthalmologist in the Digital Universe

In this episode kicking off the second series of about something that affects all doctors today: how we see and are seen in the digital universe. At a time when many patients search Google and social media before booking an appointment, an ophthalmologist's online presence can be the difference between leaving the information space in the hands of misinformation... or filling it with accurate, humane, and useful content.

The conversation is led by Dr. Cátia Azenha, an ophthalmologist at ULS Braga, who brings to the table the questions that many doctors ask in private: after all, is it really worth being on social media, how is it possible to be ethical and, at the same time, interesting, and how to talk about diseases, surgeries, and risks without scaring people, trivializing them, or creating false expectations. Alongside her is Nuno Gonçalves, CEO of the Constant Circle agency and specialist in digital strategy and brand building, who debunks the idea that you need to be an "influencer" or have astronomical numbers of followers to have a real impact. What makes the difference is having a clear message, knowing exactly who we are talking to, and using each platform with intention, building professional identity, trust, and a presence that goes far beyond simply "showing up."